I am the type of person who prefers to stay indoors. The comfort of a book, tv drama, or the Internet can satisfy me. However, reality often slaps me in the face and begs for attention. I often forget that in my twenty+ years living in this beautiful state called California, I have yet to explore many parts of Northern California. I don’t think it’s FOMO, fear of missing out, but rather everyday is a missed opportunity to take advantage what is right around the neighborhood.
So once you’re done reading this post, I urge you to hit up a friend (or not because sometimes the best company is your thoughts), turn off your laptop, and go on an adventure. It can be to the park or to the closest cafe. My point is you don’t need to go somewhere fancy to have fun and you should try to go somewhere you’ve never been.
Think of going out as if you’re exploring the city for the first time. Possibly there may not be much but I think you can find beauty in the mundane.
One of the last events of #SFDW was eBay and StubHub’s Marketplace Panel (and After Party). On Thursday, I left work around 2:15 to catch the 2:55 Caltrain in Sunnyvale. I arrived at SF Caltrain station around 4, met up with my friend, and we walked to StubHub’s HQ.
The panel featured Katie Dill, Head of Experience Design at Airbnb; Christine Fernandez, Sr. Design Manager for Global Expansion Products at Uber; Dave Lippman, VP / Executive Creative Director at eBay; and Karlyn Neel, Director of UX Design at StubHub.
The topics they covered included how their companies build trust, diversity, what they look for in designers, and leading a design team.
Some key takeaways:
Transparency builds trust. Have a reputation system and a way for people to communicate who/where they are to set expectations before transactions. People tend to embrace those who are like themselves.
Diversity optimizes design because it brings many different perspectives.
Selling an experience vs. selling a product: selling an experience takes in consideration human-centered problems and the end to end experience (i.e. everything is interconnected and happens at multiple touchpoints)
As part of SF Design Week (#SFDW), a couple friends and I decided to attend Google Sprint Workshop Tuesday evening. Unfortunately, my friend and I were late due to rush hour traffic, so we missed the ice breaker and food.
Anyway, this workshop was an opportunity to learn and experience what a sprint is like at Google. The challenge was to design an app to connect designers to non-profits. We learned methods like “How Might We” and Crazy 8’s. “How Might We” questions reframe insights and allow room for trial-and-error (i.e. not restricting team to one solution immediately). Crazy 8’s is a method where you fold a paper into 8 rectangles and sketch an idea in each rectangle within 8 minutes.
They were promoting Sprint,written by Jake Knapp with the help of Braden Kowitz and John Zeratsky, which discusses these methods. You can learn more about the book here and here.
It was an enjoyable time collaborating and brainstorming with designers from around the area, and a pleasant surprise bumping into many of my former classmates. #roughcut2015
Yesterday my coworker, friends, and I attended ZURB Soapbox to hear Katie Dill, Head of Experience Design at Airbnb, share her experience working at a consultancy and in-house, and how designers can improve the experiences of their audience.
Some key takeaways:
Watch Making the shopping cart video
Triforce: Product, Design, and Engineering. If these three have equal power, then the experience of the product will be great.
Designers should inherently be good communicators.
Storyboarding supports your voice because it brings an emotional reaction when you can visually see the human interactions. It helps us understand what’s happening in that moment (context, environment, etc).
Watch Joe Gebbia’s TED talk on trust
Users traverse between the on and offline world. Experience Design is different from Product Design because it considers the offline component.