ZURB Soapbox – Katie Dill

zsb_kd.png

Yesterday my coworker, friends, and I attended ZURB Soapbox to hear Katie Dill, Head of Experience Design at Airbnb, share her experience working at a consultancy and in-house, and how designers can improve the experiences of their audience.

Some key takeaways:

  1. Watch Making the shopping cart video
  2. Triforce: Product, Design, and Engineering. If these three have equal power, then the experience of the product will be great.
  3. Designers should inherently be good communicators.
  4. Storyboarding supports your voice because it brings an emotional reaction when you can visually see the human interactions. It helps us understand what’s happening in that moment (context, environment, etc).
  5. Watch Joe Gebbia’s TED talk on trust
  6. Users traverse between the on and offline world. Experience Design is different from Product Design because it considers the offline component.
Advertisements