Duarte Presentation Training

 

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Last Monday, the Chief Marketing Officer (CMO) invited Duarte, a design firm in the Bay Area, to train us on how to make better presentations. The training session took an entire workday, but it was an eye-opening experience to learn brainstorming techniques, visualizing techniques, and how to help the audience understand your thoughts and messages.

Takeaways

  1. Take the risk, lose the fear
    Watch Sir Ken Robinson’s TEDTalk on creativity
  2. Avoid teleprompter slides
    I tend to create “teleprompter” slides, which is a slide that has about 50 words. A long bulleted list slide can be considered a “teleprompter” slide. They’re easy to make, but these slides are more for you, the presenter, rather than the audience.
  3. Presentations are glance media
    Since the audience looks at slides rapidly and process them immediately, the presenter needs to ensure that the slides don’t have a lot of noise—too many images, excessive animation, and random transitions—and have a clear signal or focus point.
  4. Be audience empathetic
    Understand your audience’s problem, spend more time on how you can help your audience. Focus on the WHY (why should your audience care?).

Powerpoint tip: If you are using Microsoft’s Powerpoint, you can use the selection pane to reorder the layers in your slide. This feature is similar to the layers panel in Photoshop.

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Experience Working as a Remote Design Contractor

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screenshot of Book Riot store with Halloween ad (this was before their store redesign)

For the past year, I was a design contractor at Book Riot, an independent book review company. I was fortunate enough to be referred to by a friend, and I gained a new perspective being a remote designer.

My primary responsibility was to create marketing creatives to boost audience outreach, which was mostly creating graphics for various social media platforms. I also had the opportunity to design t-shirts, which allowed me to flex my illustration skills.

Read More »

Reintroduction

Shades of February [7]

A post shared by H O Y I N C H A N (@c.hoyin) on

 

Uh, h-hello. Aside from my post about the documentary Whose Streets?, it has been more than a year since I have properly written on this blog.

I just woke up one day not knowing what to write anymore. Mind-numbing activities took precedence because they didn’t involve a lot of brain power and they felt good in the moment, like eating a candy bar you know will make you feel sick the minute you gulp down the last bite. Whenever I came home from work, I wanted to shut off my brain. I was mindlessly browsing the Internet with no real destination or purpose; it was like a drug. It’s funny how we have so much information within our reach, but it sometimes blinds you from what’s really important.

I wanted to find a sweet escape from reality and avoid the looming burden of adulthood. Unfortunately adulthood is unavoidable, and I’m still barely waddling along the currents. It is difficult to prioritize my goals—which to be honest, I don’t even know anymore—and figure out how to reach them as obstacles slam into me in waves. I guess you can say I can’t find the North Star, and I’ve been struggling with this for the past year.

I have countless drafts and ideas, but no motivation to move them forward. I want to say it is fear that’s stopping me from pursuing these ideas. Not because I’m afraid of what others will think, but rather afraid of how am I going to sustain whatever it is I’m doing once the task is completed. It’s a silly fear, I know, but I guess I would rather have a filled to-do list rather than an empty one. I know, I know, ideas are just ideas, and there isn’t THE PERFECT ONE, and new ones will come along, but I think it’s that waiting period between a completion/following-through on an idea and acting upon a new idea that frightens me. It’s irrational, I know.

So that is what’s been going on with me in a nutshell. That and life events that occupied my time and made me put my career and relationships on hold. The past year I focused on buying a house with my family. This one major life event is a blessing and a curse. It made me feel so numb at one point, the feeling still haunts me today. I may write about it to reflect on the whole experience in a future post. Recently, my family has been blessed with a new family member: a cute 3-year-old cairn terrier mix named Waffles. I spam my friends on twitter with his photos.

I also reflected back on my previous posts and drafts, and started to wonder what I’m trying to say. I started out this blog just for kicks in reviewing what I’ve watched, read, or eaten. However, I came to realize I wasn’t writing anything meaningful and even I, myself, found myself wondering why were the things I saying of any value. So what? It hit me that I “say” rather than “explain,” and so I decided that I want to focus on developing my analytical skills in future posts, and bring a more meaningful conversation to the table.

I also want to sprinkle a bit of what’s been going on in my life and the garble of thoughts running through my mind… but part of me is hesitant because I keep asking myself how personal is too personal. TMI, you know? At the same time, I want to be as authentic as possible because I want you, fellow stranger whom I never met, to know the person behind the words you’re reading on your screen, and I hope my stories of my personal struggles resonate with you in some way.

For those who’ve stuck around, thank you. If you’re just passing through, please say hello or give a 👋

photo credit: Hoyin Chan. He always makes me look fabulous with his amazing photography skills. Check out his instagram.

Whose Streets?

 

Hello friends,

Even a fews days after watching Whose Streets? (http://www.whosestreetsfilm.com/), I am still struggling to articulate how unsettled I am by the brutality peaceful protesters faced during the Ferguson uprising, especially with the recent events that occurred in Charlottesville, Virginia. The documentary is emotionally charged and is an important story to watch and listen. I cannot begin to comprehend the emotions that coursed through the Ferguson protestors as their cries were met with tanks and military grade weapons. I was, and still am, overwhelmed by their love for their community, which fueled their courage to fight for justice. Their action is helpful a reminder that progressive and positive change happens with us.

I urge you to watch it. Find out when and where you can watch it here: http://www.whosestreetsfilm.com/showtimes/

Adventure is out there

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I am the type of person who prefers to stay indoors. The comfort of a book, tv drama, or the Internet can satisfy me. However, reality often slaps me in the face and begs for attention. I often forget that in my twenty+ years living in this beautiful state called California, I have yet to explore many parts of Northern California. I don’t think it’s FOMO, fear of missing out, but rather everyday is a missed opportunity to take advantage what is right around the neighborhood.

So once you’re done reading this post, I urge you to hit up a friend (or not because sometimes the best company is your thoughts), turn off your laptop, and go on an adventure. It can be to the park or to the closest cafe. My point is you don’t need to go somewhere fancy to have fun and you should try to go somewhere you’ve never been.

Think of going out as if you’re exploring the city for the first time. Possibly there may not be much but I think you can find beauty in the mundane.

eBay and StubHub: Marketplace Panel

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One of the last events of #SFDW was eBay and StubHub’s Marketplace Panel (and After Party). On Thursday, I left work around 2:15 to catch the 2:55 Caltrain in Sunnyvale. I arrived at SF Caltrain station around 4, met up with my friend, and we walked to StubHub’s HQ.

Left to right: Bradford Shellhammer (moderator), Christine Fernandez, Dave Lippman, Katie Dill, Karlyn Neel
Left to right: Bradford Shellhammer (moderator), Christine Fernandez, Dave Lippman, Katie Dill, Karlyn Neel

The panel featured Katie Dill, Head of Experience Design at Airbnb; Christine Fernandez, Sr. Design Manager for Global Expansion Products at Uber; Dave Lippman, VP / Executive Creative Director at eBay; and Karlyn Neel, Director of UX Design at StubHub.

The topics they covered included how their companies build trust, diversity, what they look for in designers, and leading a design team.

Some key takeaways:

  1. Transparency builds trust. Have a reputation system and a way for people to communicate who/where they are to set expectations before transactions. People tend to embrace those who are like themselves.
  2. Diversity optimizes design because it brings many different perspectives.
  3. Selling an experience vs. selling a product: selling an experience takes in consideration human-centered problems and the end to end experience (i.e. everything is interconnected and happens at multiple touchpoints)

Design Sprint Workshop with Google

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As part of SF Design Week (#SFDW), a couple friends and I decided to attend Google Sprint Workshop Tuesday evening. Unfortunately, my friend and I were late due to rush hour traffic, so we missed the ice breaker and food.

Anyway, this workshop was an opportunity to learn and experience what a sprint is like at Google. The challenge was to design an app to connect designers to non-profits. We learned methods like “How Might We” and Crazy 8’s. “How Might We” questions reframe insights and allow room for trial-and-error (i.e. not restricting team to one solution immediately). Crazy 8’s is a method where you fold a paper into 8 rectangles and sketch an idea in each rectangle within 8 minutes.

They were promoting Sprint, written by Jake Knapp with the help of Braden Kowitz and John Zeratsky, which discusses these methods. You can learn more about the book here and here. 

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It was an enjoyable time collaborating and brainstorming with designers from around the area, and a pleasant surprise bumping into many of my former classmates. #roughcut2015

ZURB Soapbox – Katie Dill

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Yesterday my coworker, friends, and I attended ZURB Soapbox to hear Katie Dill, Head of Experience Design at Airbnb, share her experience working at a consultancy and in-house, and how designers can improve the experiences of their audience.

Some key takeaways:

  1. Watch Making the shopping cart video
  2. Triforce: Product, Design, and Engineering. If these three have equal power, then the experience of the product will be great.
  3. Designers should inherently be good communicators.
  4. Storyboarding supports your voice because it brings an emotional reaction when you can visually see the human interactions. It helps us understand what’s happening in that moment (context, environment, etc).
  5. Watch Joe Gebbia’s TED talk on trust
  6. Users traverse between the on and offline world. Experience Design is different from Product Design because it considers the offline component.

Binge

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I was taught that being myself was not only okay, but encouraged—and by being unapologetically yourself, you thrive and inspire others to thrive.

I just finished reading Tyler Oakley’s Binge. One word: wow.

Tyler Oakley, like many YouTubers/YouTube content creators out there, recently released a book. However what makes his book distinct from others I’ve read is his transparency and realness. I can’t exactly put into words how intimate it felt reading his experiences, such as coming out to his family and friends, working multiple jobs to pay for school, and his life as a YouTuber. I laughed out loud reading his Disney Princes ranking, and I wholeheartedly agree Aladdin deserves the number 1 spot. My heart ached reading his struggles with eating disorder and his relationship with a closeted homosexual. Honestly, reading Binge felt like I was chatting with Tyler over drinks (except I don’t drink alcohol, so water on the rocks, please!).

I can continue to rave about the book, but I think I would spoil so much of it. Nevertheless, here is one of my favorite quotes from Binge I would like to share:

Maybe we all go through life carefully constructing our profiles to say what we’re looking for, all while not saying anything that might scare people away… and after a time we start to believe what we’re putting out there. Our fear of people’s rejecting the things that makes us happy limits how much happiness we can actually find. I guess when we’re a bit more honest with ourselves and others, we might get more of what we actually deserve.

Tyler is a phenomenal person who I think puts an insane amount of effort into maintaining a relationship with his audience, and bringing to light social issues, particularly LGBTQ+ issues, that we often forget or are ignorant about. Regardless whether or not you’re into the whole YouTube culture and community, I definitely recommend reading Binge.

Rating: ★★★★★